Street King And Curtis "50 Cent" Jackson To Participate At The 27th Annual Nightclub & Bar Convention And Trade Show In Las Vegas

Street King will serve as a sponsor at the 27th Annual Nightclub & Bar Convention and Trade Show with Curtis "50 Cent" Jackson making an appearance. Each year, the NCB Show (www.ncbshow.com), America's biggest and most important bar, nightclub and beverage event of the year, brings over 31,000 industry professionals together to meet with suppliers, network, learn and have fun. The 2012 event will run from March 12-14 at the Las Vegas Convention Center.

Street King was launched in September 2011 by Pure Growth Partners, a new style of company that conceives, incubates and launches innovative consumer brands in partnership with celebrities and with every transaction gives back to some of the most important and influential non-profits in the world. Street King is an energy shot that provides an unparalleled boost of pure energy to kick off the night and with 100% natural flavors, SK is the best tasting energy shot on the market.

In addition to having a booth on the show floor, Street King will serve as a sponsor for the Opening Night Cocktail Reception at Caesars Palace on Monday, March 12 and will be the premier party sponsor at the Platinum Party at TAO Nightclub on Wednesday, March 14. Jackson will visit the Street King booth on the show floor and will also participate in an interview with with Jon Taffer, president of the Nightclub & Bar Media Group.

"Street King is becoming a staple at nightclubs and bars around the country and we're excited to be at the NCB show in Vegas," said Jackson.

"We're thrilled that Street King is bringing its new energy shot to the Nightclub & Bar Show and even more excited that 50 Cent will be in attendance to support the product," said Taffer.

Street King gives you 6 hours of focus and energy, and is made with 100% natural caffeine and flavors. Available in orange mango and grape, every shot sold provides one meal for a hungry child through the United Nations World Food Programme (WFP).

Curtis "50 Cent" Jackson is widely recognized as one of the most talented and prolific music artists of his time. Since exploding on the music scene in 2003, he has sold over 22 million albums worldwide and received numerous awards and 11 Grammy nominations. In recent years he has managed to leverage his star power into record breaking brand extensions encompassing a broad spectrum of businesses including music ownership, artist management, film production, footwear and clothing, video games, electronics, publishing, health drinks and supplements. Curtis '50 Cent' Jackson has cemented his position in the industry as both a business and entertainment powerhouse.

About the Nightclub & Bar Media Group
The Nightclub & Bar Media Group provides information and resources for owners and managers of bars, nightclubs, independent and chain restaurants, hotels, resorts and casinos. Its leading content includes coverage relating to beverage training, staff and management issues, operations, responsible service, equipment and cutting-edge promotion and marketing practices, as well as in-depth analysis of on-premise drink, product and consumer trends. The group's e-newsletters are targeted to specific segments within the on-premise market and include NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB Bar IQ and VIBE. The Nightclub & Bar Convention and Trade Show is the country's pre-eminent beverage, bar and nightclub event which attracts more than 31,000 industry professionals.

About Street King
Street King was founded by Curtis "50 Cent" Jackson and innovative entrepreneur Chris Clarke, CEO and Founder of Pure Growth Partners. The premium energy shot provides six hours of energy and focus-and empowers consumers to make a difference with every transaction. Wi