Subways Southwest Turkey & Bacon Sandwich Brings Bold Flavor To Eatturkey.com

The National Turkey Federation (NTF) welcomes Subway Restaurants and its Subway Selects Southwest Turkey and Bacon Sandwich, featuring tangy chipolte southwest sauce, as the newest feature of Virtual Menu 2003 on www.eatturkey.com. This zesty sandwich, made from tender turkey breast, crispy bacon, lettuce, tomato, onions, green peppers and Subways own chipolte southwest sauce atop freshly baked bread, is a classic example of how national chains are succeeding with this versatile protein in the booming specialty sandwich category.

Throughout its 37-year history, Subway has leveraged the broad appeal of turkey, comments Jeff Ettinger, chairman of NTFs Marketing Communications Committee.  Its become a popular menu item year-round and is closely associated with the great taste of Subway sandwiches. Subway Restaurants longstanding success with turkey was recognized by the turkey industry this year, when the chain received NTFs inaugural Turkey on the Menu (T.O.M) award.

Created to recognize multi-unit restaurant chains exhibiting market strength and innovative menu applications with turkey, the T.O.M. award acknowledges Subways tremendous success with turkey in their operation.

Turkey is a great ingredient to work with, adds Chris Martone, Subways corporate chef. It can be paired with so many exciting flavors, like the chipolte southwest sauce on our Selects menu and the variety of breads we offer like parmesan oregano, honey oat and Monterey cheddar.

Developed to highlight the growing popularity of turkey across cuisines and market segments, Virtual Menu 2003 focuses on turkey trends as well as its success in independent and chain establishments across the country. NTFs Virtual Menu 2003 unveils current turkey trends on www.eatturkey.com with recipes submitted by a wide variety of foodservice operations. Each month, a different restaurant offers a popular turkey item from their menu, along with a plate shot, and a quote from a restaurant representative on the benefits of turkey and why they choose to serve it.

Subways Southwest Turkey and Bacon Sandwich will join the Virtual Menu Turkey Trends page with Arbys, The Fireplace of Boston, Wildflower Bread Company of Arizona, the Oak Leaf at the Washington Dulles Airport Marriott and Einstein Bros.. There it will continue to be linked to NTFs recipe database of more than 600 innovative turkey applications and its library of 30 celebrity chef demonstrations.

About the National Turkey Federation
The National Turkey Federation is the advocate for all segments of the U.S. turkey industry. Its award-winning web site, www.eatturkey.com, offers virtual menus that showcase current turkey trends, professional chef cooking demonstrations and a searchable database of more than 600 recipes. Operators can also go to www.eatturkey.com to sign
up for the Recipe E-mail program to register to receive unique recipe ideas that add flair to holiday and
special occasion menus year-round.
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