Thinkproducts Celebrates The Launch Of Thinkfruit - First Superfruit Bar To Hit The Market

(Ventura, CA, August 2008) - thinkproducts (www.thinkproducts.com), one of the nation's largest producers of nutrition bars, is pleased to announce the launch of their innovative superfruit bar, thinkFruit. Their latest bar combines ingredients that offer excellent nutrition and health benefits found in high antioxidant fruits while providing the exceptional quality and flavor of thinkproducts' foods. As the first nutrition bar of its kind, thinkFruit acknowledges the fast-growing trend and increasing demand for superfruits, and once again showcases thinkproducts' drive for innovation and their ongoing effort to offer consumers an efficient way to meet their daily nutritional needs.

With recent studies championing superfruits for their exceptional nutrient richness and antioxidant qualities, several thousand superfruit products are expected to enter the market in the coming year. As a recognized innovator and market leader, thinkproducts, will once again take the industry by storm, when they launch the first superfruit bar in July 2008. thinkproducts will also continue their ongoing effort to offer on-the-go consumers an efficient bar to meet their consumers' daily nutritional needs in a convenient form. The delicious reduced-fat bar incorporates the flavors of pomegranate, acai, goji berry and noni fruit along with high protein ingredients such as dates, cashews, peanuts and almonds. thinkFruit is not only an immunity booster and a good source of fiber, but is also soy and gluten free. With their extraordinary ingredients, these nutrition bars will help consumers to live with vigor, health, beauty and energy. By delivering life-enhancing benefits, thinkFruit is able to connect both new and loyal costumers to a life of true vitality.

"Since starting thinkproducts, I have been on a quest to harness the power of nature and provide consumers with pure functional foods. The launch of the thinkFruit bar is yet another example of our continued commitment as a leader in health, nutrition and the natural foods category," says CEO Lizanne Falsetto. "Our company continuously seeks new ways of making the path to health and wellness convenient, delicious, and accessible to everyone."

With less fat than the average fruit and nut snack bar, thinkFruit comes in four delicious flavors; Chocolate Pomegranate Power, Cashew Acai Protect, Peanut Goji Glow and Apple Noni Nourish. thinkFruit will be available in local retailers across the United States for $1.29 and online at www.thinkproducts.com beginning July 2008.

About thinkproducts:
thinkproducts was founded by former international fashion model, and mother of two, Lizanne Falsetto, a true believer in the healing and nourishing power of nature and the goodness of simple, tasty food. Purveyor of all natural, delicious functional foods and snacks that help create true vitality, thinkproducts originates from Falsetto's inspiration to create food for those who "want to be nourished in body, mind and spirit." thinkproducts include high protein and sugar free thinkThin; organically pure thinkOrganic; superfood-rich thinkGreen; fruit and vegetable packed think5; and, superfruit filled thinkFruit. All thinkproducts are gluten free and designed to deliver powerful nutritional and disease preventing benefits.

thinkproducts puts its money where its food is: the company donates up to $250,000 per year to the following organizations that are working to find a cure for many of today's epidemics - The California Diabetes Foundation; The University of Southern California Childhood Obesity Research Center; Autism Research Institute in San Diego, California; The William K. Warren Celiac Center at the University of California; and the Susan G. Komen Fund for Breast Cancer Research. Over the pas