Tofutti Brands Introduces New Frozen Dessert With Stevia In Time For Summer

Tofutti Brands (AMEX: TOF), the company that pioneered dairy-free desserts and cheeses, is introducing "The Hooray Bar", a breakthrough new frozen dessert. "The Hooray Bar", is the first frozen dessert on the market to be sweetened with all natural stevia.

Like all Tofutti Brands premium frozen desserts, "The Hooray Bar" is soy-based, cholesterol and dairy-free with zero trans fats. Created to appeal to diabetics, the lactose intolerant, vegan and kosher consumer, this novelty stick is heart-healthy and a natural choice for the calorie conscious. "The Hooray Bar" is a guilt-free frozen dessert with a creamy, rich vanilla center, covered in succulent chocolate and loaded with crispy brown rice crunch. Available as a portion controlled single stick treat, it's packaged 12 per box.

"We're thrilled to be the first to introduce a frozen dessert sweetened by 100% all natural, zero calorie stevia," says David Mintz, CEO and founder of Tofutti Brands. "It tastes as good as cane sugar, without the highs and lows or the lingering after taste found in artificial sweeteners, and it's made by Mother Nature!" he added.

Like all of Tofutti's products, "The Hooray Bar" will be carried by virtually every major supermarket chain across the country and many independent health and specialty food stores. It is estimated that Tofutti products are sold in more than 20,000 stores across the country.
About Tofutti Brands, Inc.: Founded in 1981 by restaurant owner David Mintz, Tofutti Brands, Inc. develops and distributes a complete line of dairy-free products. The company sells more than 80 milk-free foods including frozen desserts, cheese products and prepared dishes. Available throughout the United States and in more than 30 countries, Tofutti Brands answers the call of millions of people who are allergic to dairy, as well as those who choose a healthy, dairy-free, cholesterol-free lifestyle. Tofutti's product line includes dairy-free ice cream in pints such as Vanilla Almond Bark and Better Pecan, Tofutti Cutie sandwiches, stick novelties such as Chocolate Fudge Treats and Marry Me Bars, and Yours Truly Cones. Tofutti also has an array of prepared foods including Pizza Pizzaz and Mintz's Blintzes, and milk-free cheeses such as Better Than Cream Cheese, Sour Supreme and Veggie Cheese Slices. For more information, visit www.tofutti.com.