Tri Tip For The Taking Tri Tip Grill Invites Guests To Taste Its Signature Sirloin In A Whole New Way

Get fired up, New York! Tri Tip Grill, Rockefeller Centerʼs hottestlunch spot is offering guests a chance to "tri" its signature Whole Char-Roasted Tri Tip� beef at home. Enthusiasts and first-timers can purchase an entire sirloin pre-cooked to medium rare or rare to finish in the oven. Paired with Tri Tip Grillʼs signature sides like Roadhouse Onions and fresh, house-made salads - itʼs the ultimate dinner feast for friends and family. Whatʼs more, as part of this special launch, Tri Tip Grill is kicking off "Tri Tip Tuesdays," on July 13, 2010. For just $19.99, guests can take home a Whole Char-Roasted Tri Tip� steak and XL serving of Red Mashers (enough to feed 5-6 people). The promotion will run through the end of summer. Famed for its legendary, time-tested recipe, Tri Tip Grillʼs sirloin is aged 21 days, rubbed in savory sauce, charred over a roaring fire and finished in a wood-smoke oven to a juicy medium-rare. The intense flavors are a result of this unique, five-step cooking process and the use of only the finest ingredients. 100% of the beef on the menu comes from Certified Angus Beef�, the All-American brand renowned for its demanding expectations for quality, consistency and integrity. "The success of the Buckhorn Grill and its delicious food, stellar customer service and inviting atmosphere is something that people in California have come to love," explains founder Dave Kassling. "With Tri Tip Grill, weʼre bringing that same community spirit and tri tip tradition to the big city. Weʼre raising the bar when it comes to Manhattanʼs quick service dining." TRI TIP GRILL Tri Tip Grill offers steakhouse quality fare in a quick service atmosphere. Developed by the creators of the acclaimed Buckhorn Grill, Tri Tip Grill unites culinary legacy with a 'fast' and 'fresh' philosophy. The concept, rooted in the California Chef's Market's spirit of 'living well,' invites guests to experience the freshest ingredients and top-quality cuts at an affordable price. Tri Tip Grill is located inside New York City's iconic Rockefeller Center (concourse, 30 Rockefeller Plaza). For more information, visit: www.tritipgrill.com. CERTIFIED ANGUS BEEF � BRAND Founded in 1978 by Angus producers, this is the only brand owned by the American Angus Association� and its more
than 30,000 rancher members. An industry leader and world renowned for quality, the brand is enjoyed for its flavor, tenderness and juiciness and is offered at more than 13,500 businesses in 46 countries. Known for its exceptional quality and generous marbling, the Certified Angus Beef � brand has 10 strict scientific standards that ensure each bite is full of mouthwatering flavor, tenderness and juiciness. The brand is a cut above USDA Prime, Choice and Select, with less than 8% of beef achieving the brandʼs benchmark standards. For more information about the brand and its Angus producers, visit www.certifiedangusbeef.com. TISHMAN SPEYER Tishman Speyer is the co-owner and manager of Rockefeller Center, the world-famous real estate, shopping and dining complex in the heart of midtown Manhattan. Rockefeller Center is the site of numerous public exhibits and events, including large-scale installations of public art by world-renowned artists including Takashi Murakami, Jeff Koons and Jonathan Borofsky. Tishman Speyer has earned a worldwide reputation for innovative utilization of public art in its signature commercial properties, which include Rockefeller Center and Chrysler Center. Tishman Speyer is committed to the preservation and restoration of Rockefeller Center and recently refurbished and reopened the historic Top of the Rock Observation Deck at Rockefeller Center, making it one of New Yorkʼs top attractions. Each day an estimated

Contact: 

Meredith Boyle
Public Relations, fresh pepper
meredith@freshpeppermarketing.com