"trick-or-treat For Unicef" Adult Style

"TRICK-OR-TREAT FOR UNICEF" ADULT STYLE
Halloween Promotion Includes The Top Restaurants in the Country

New York, New York (October 1, 2002) -- This Halloween, adults will have a
unique opportunity to "Trick-or-Treat UNICEF" with the satisfaction of a
great meal and the knowledge that they are supporting UNICEF's life saving
work. Select restaurants nationwide will participate in an enhancement to
the 52 year-old tradition by donating $1 for every lunch and dinner patron
on October 31, 2002. Proceeds from this year's "Trick-or-Treat for UNICEF"
campaign are being donated entirely to the worldwide effort to eradicate
polio, which still plagues children in regions fraught with unstable
political and economic climates. It costs just $1 to protect a child from
polio for life.

The first time program, conceived by Epicurean icon chef/co-owner Marcus
Samuelsson of New York restaurant Aquavit and sponsored by Gourmet magazine
has attracted top restaurants in five major U.S. cities including New York,
Los Angeles, Philadelphia, Chicago, and San Francisco. A complete list of
participating restaurants and phone numbers can be viewed by visiting
www.unicefusa.org/trickortreat and www.gourmet.com.

The following restaurants will provide the "Trick-or-Treat for UNICEF"
dining experience:

NEW YORK LOS ANGELES SAN FRANCISCO CHICAGO PHILADELPHIA
Aquavit Melisse Gary Danko Tru Pod
Union Pacific L'Orangerie French Laundry Everest
Susanna Foo
Babbo The Belvedere Chez Panisse OneSixtyBlue
Tangerine
Tabla La Folie Spiaggia
Brasserie Perrier
Montrachet Fleur de Lys Citi
Morimoto
Lespinasse Jake's
Alma de Cuba

Additionally, each diner who makes an additional donation of over $100 will
be eligible to win a UNICEF/Gourmet Passport to Fine Dining, a series of
dinners for two at select restaurants participating in the program.

"So many Americans have grown up with 'Trick-or-Treat for UNICEF,' and it's
something that they should never out-grow," said Samuelsson, executive
chef/co-owner of Aquavit in New York City, and a U.S. Fund for UNICEF
spokesman. "I thought that this would be an ideal way to extend the
campaign to include everyone, and I hope it becomes part of the annual
tradition."
ABOUT "TRICK-OR-TREAT FOR UNICEF"

The "Trick-or-Treat for UNICEF" tradition began in Philadelphia in 1950
with a youth group who collected $17 in decorated milk cartons on Halloween
to help children overseas. Since then, the program has raised more than
$115 million and grown to encompass the entire United States. For more
information on this year's campaign, please visit
www.unicefusa.org/trickortreat or call (800) 252-KIDS.

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