UFUUD grabs ‘foodies’ online in the UK

Premium Italian food products from the small family-run farm to kitchen tables in the UK: one online company seeks to distribute unique products and the coveted culture of Italian gastronomy

Pasta, extra virgin olive oil, balsamic vinegar and salami are the top sellers among the UK market on UFUUD, launched online at the end of July. However, the Milan-based food distributor seeks to open its pantry doors beyond Italy and expand the palettes of folks throughout Europe.

It was a venture that began with food enthusiasts and owners, Christian Prazzoli and Cipriano Moneta, who realized while living outside of Italy that real Italian food was few and far to come by. As a result, an e-commerce platform called UFUUD was born to supply top-quality Italian food, not just to Italians but also especially to foreign markets like the UK and Germany, where e-commerce has a stronger presence.

“Our initial focus was on the foreign market,” explains co-owner Christian. “Italy just kind of happened by accident, but being in Italy, we couldn’t avoid the following.”

Christian explains that UFUUD has two main types of clients: Italians with an expert food sense and English people who have done some travelling in Italy and appreciate the highly selective range of genuine products. By genuine it is meant that most products bear a special certificate (DOC, DOP, etc.) attesting to quality and provenance. A quality that may not be as appreciated or even known outside of Italy, Christian and Cipriano aim to foster awareness of the sacred Italian traditions surrounding food.

UFUUD has scouted out and carefully handpicked producers and products one by one based on food origin and care. Their selection hails a variety of pastas, cookies, jams, oils, meats and cheeses spanning 16 regions of Italy and over 60 local producers. An assortment of rare food gems, UFUUD also provides clients pre and post-purchase support via their website.

“Our website is set up to give straight forward advice on flavours and products and how they can be used,” explains Christian. “We also have a live chat on the site where we’re always available to answer your questions and make suggestions.”

With UFUUD, clients aren’t just purchasing food; they’re purchasing an experience that is the story and tradition behind Italian gastronomy.

About UFUUD
UFUUD is an e-commerce platform for premium Italian foods. Based in Milan, UFUUD carefully handpicks its local producers from all over Italy. They have just recently taken their business online in the UK and service all countries within the EU.

For more information visit: http://www.ufuud.co.uk/en/