Ultimate Barista Challenge� Showdown Champion Of Champions In New York City
Portland, Oregon, USA - Coffee is HOT as International Ultimate Baristi Champions brew their best at the 2010 Ultimate Barista Challenge Showdown USA event February 28 through March 2 hosted at the International Restaurant & Foodservice Show of New York.
Show attendance is expected to reach 18,000 as invitation only International Ultimate Baristi Champions face off in "Dueling Championship Challenges" with bouts in Latte Art, Espresso Frappe and Best of Brew French Press. UBC presents a golden opportunity to showcase exceptional Ultimate Baristi, awarded by UBC Independent Judge's Panel at UBC events throughout the world, to vie for "top honors' as Champion! Each category will have one champion. The overall high point earner will be honored as "UBC Overall Points Champion" and earn a Diedrich IR3 Coffee Roaster, valued at $14,000!
Sherri Johns, Ultimate Barista Challenge founder exclaims, "This is HUGE. UBC is a widely successful event for us. We have incredible participation from baristi and the IRFSNY show organizers are top notch. Our sponsors support our efforts and recognize the UBC is on the cutting edge of coffee and espresso creativity." We welcome Diedrich Manufacturing as the Official Coffee Roaster Gold Sponsor. Other incredible prizes include an Espresso Machine from Platinum Sponsor GEEC Astoria.
Mr. Shawn P. Contreras, Director of Sales & Marketing, Diedrich Manufacturing, Inc., "We at Diedrich Manufacturing are excited to sponsor the Grand Prize of our most popular in-store roaster, the IR-3. The highest level baristi today are concerned with sourcing quality from the cup. Now with the Diedrich IR-3, the champion will be able to include one more critical element of coffee knowledge - high-quality roasting."
Glenn Celentano, Sales Director, REED Exhibitions states, "The UBC highlights the future of espresso and coffee with an exciting element of surprise. It is the "iron chef" of coffee." UBC showcases trends and solutions for those wanting to explore areas to increase profits, gain customer loyalty and compete in a tough economy. Customers are loyal to a delicious cup of coffee.
New this year, UBC introduces 'Meet and Greet' with barista, sponsors, judges and show attendees. Ultimate Baristi will be on bar brewing up excellence to taste and share coffee expertise, sponsors will be on hand to demonstrate equipment and taste products as audience members get into the social mix with a unique opportunity to network.
Ultimate Barista Mike Love, Coffee Labs Roasters asserts, "The UBC Championship has upped the ante. To know I am competing with my peers and with the potential of winning a Diedrich Roaster is awesome. I'm stoked."
Professional UBC Certified Judges include renowned chefs, food writers, editors, flavorologists and coffee specialists who evaluate Ultimate Baristi on creativity, technical skills, performance and knowledge. Beverages are evaluated on taste and visual attributes including harmony, balance and finish. The UBC goal to encourage, recognize and showcase exceptional barista, driven to educate and inspire people outside of the coffee industry on the value of incredible Specialty Coffee and Espresso.
Come watch the UBC action where artisan coffee culinary reigns supreme. Attendees are sure to expand their knowledge of professional barista techniques and coffee knowledge as they witness the brightest and best.
UBC Platinum Sponsors; GEEC Astoria, CoffeeTalk Magazine. Gold Sponsors; Diedrich Manufacturing, Everpure Pentair Water, Vitamix Foodservice. Silver Sponsors; BUNN, Dr. Smoothie Brands, Ghirardelli. Exclusive NY Coffee Sponsor; Coffee Labs Roasters. UBC Supports IWCA, COE (Cup of Excellence) and Coffee Kids.
About the Ultimate Barista Chall
Sherri Johns, Ultimate Barista Challenge Producer/Head Judge
Tel; +1-503-232-1016 / Email: sherri@ultimatebaristachallenge.com / Website: www.ultimatebaristachallenge.com