Ultimate Barista Challenge Usa Comes To Los Angeles For Its Annual Event To Find The Best Of The Best!

Portland, Oregon, USA - The Ultimate Barista Challenge USA with coffee challenges in Latte Art, Espresso Frappe, Espresso Cocktail and Best of Brew Challenges makes its annual appearance at the Western Foodservice & Hospitality Expo in Los Angeles, California! From August 23 - 25th local Challengers & the 2008 Ultimate Barista USA Heather Perry will collide in a dueling barista format where only 1 challenger emerges victorious! This no holds barred espresso & brewed coffee competition where speed of service, great tasting coffee and professionalism earn high marks with our panel of UBC Judges.

UBC Co-Founder & MC Danny Johns of WholeCup Coffee Consulting, LLC will moderate over the Ultimate Barista Challenge USA with commentary while the WFHE show attendees & the UBC audience members cheer for their favorite challenger! Enjoy tasting and witnessing the Ultimate Barista USA Demonstrations & Performances. Throughout the 3-day event Heather Perry and UBC Founder & Coffee Specialist, Sherri Johns, will prepare their creative tasty coffee creations for audience members using UBC Sponsors products and equipment during the UBC Demonstration events! Find out how a professional barista does it!

Robert Nelson, President and CEO of the National Coffee Association commented, "the NCA supports The Ultimate Barista Challenge because it is the type of event that showcases the creative spirit and passion of the industry in a professional atmosphere in our continuing effort to grow the industry." Ron Mathews, Event Director for Reed Exhibitions says "The UBC brings excitement to the show floor where we also offer pastry and chef competitions. We are delighted to have the UBC at our food and restaurant shows."

This year's winning UBC Challenger who garners the most medals in challenges will earn an invitation to our National UBC Challenges as the Ultimate Barista Los Angles! A coffee and barista trip of a lifetime!

UBC SPONSORS: The Ultimate Barista Challenge Exclusive Espresso Machine Sponsor is GEEC / General Espresso Equipment Corp., Official Media Sponsor; CoffeeTalk Magazine, Exclusive Coffee Brewers and Grinders by BUNN-O-Matic Corporation, Exclusive Syrup and Flavoring Sponsor; Torani Syrups, Official Blender Sponsor; Vita-Mix� Corporation, Diedrich Manufacturing, Inc as official Coffee Roaster Machines Sponsor; Exclusive Roasted Coffee Sponsor; Boyd Coffee Company, with Reg Barber Enterprises, Pallo/Joe Glow, theCafeGuide.com and BEST Coffee School in Eugene, Oregon!

The UBC is endorsed by the National Coffee Association of America and Presented by WholeCup Coffee Consulting, LLC. A portion of UBC proceeds are donated to the International Women's Coffee Alliance.