Waterhouse Announces Creative Consumer Hire, Michael Duffield Joins Team As VP

CHATTANOOGA, Tennessee (February 7) - Waterhouse Public Relations is pleased to announce that marketing and public relations veteran Michael Duffield has joined its executive staff as Vice President and Creative Strategist. Most recently, Duffield worked as national public relations manager for the world's largest retailer of natural and organic foods, Whole Foods Market in Austin, TX.

"Michael has been the creative drive behind national and international, high profile consumer public relations and marketing campaigns," said Waterhouse Public Relations principal Albert Waterhouse. "We are fortunate to have recruited someone of his caliber to our firm and his savvy, creativity, and in-depth consumer experience will be a key resource for our clients as he helps us continue to grow."

Prior to his tenure with Whole Foods, Michael managed a number of consumer accounts with Creamer Dickson Basford (now Euro RSCG Magnet) in New York, including Mr. Yoshida's Fine Sauces and the launches of EZ Squirt Green Ketchup and Boston Market Gravy for Heinz, Disaronno for Bacardi, and Galliano and Cointreau for Remy Amerique. He also ran his own Chicago agency - One Step Ahead Communications - working with restaurants, retailers and gourmet food producers.

He will be responsible for developing and implementing internal and external communications for all agency clients as well as the strategic development of public relations plans for new clients.

Duffield holds a degree in journalism and graphic design from the University of Iowa. For a biography, interview or more information, contact Jessica Stone at Waterhouse Public Relations: 423/643-4977. Founded in 1996, Waterhouse Public Relations serves a variety of local, regional and national clients and is Chattanooga's largest public relations firm.

# # #