Wine Coast Country, California's Coastal Jewel - Winecoastcountry.com Offers Interactive Planning For Visitors To San Luis Obispo County

The San Luis Obispo County Business Improvement District (CBID) announced Wine Coast Country as its new branding moniker to aptly describe the pristine coastal region that lays mid-way between Los Angeles and San Francisco. The organization likewise announced the launch of a comprehensive tourism website with state-of-the-art interactive planning for visitors and residents alike at: WineCoastCountry.com.

Wine Coast Country is named for the pristine beaches, burgeoning world-class wineries, bucolic small towns rooted in rich history, picturesque unspoiled environment, and the spirit of authentic community. Recently featured as one of the world's happiest to live on Good Morning America, the area boasts 450 hotels, motels, bed & breakfasts and vacation rentals, plus an abundance of restaurants and recreational choices. "We have such a diverse and beautiful county," said CBID Board Chair Mike Hanchett, owner of San Simeon's Best Western Cavalier Inn. "This website showcases that diversity and beauty, while making it easy-and fun-for anyone to plan a vacation here."

The CBID has collaborated closely with other tourism groups and agencies to amass a rich and complete set of listings and will be building out to more than 2200 pages of tourism content about visiting any region in the county, with particular emphasis on the unincorporated areas. Using the itinerary-builder, travel planners can choose places to stay, things to do, even where to eat - adding and saving as they go, then printing their final selections. The itinerary can be interfaced with interactive Google maps for a downloadable map to bring on the trip or sent to a smart phone or other mobile device.

About Wine Coast County

Wine Coast Country is the brand developed by the San Luis Obispo County Business Improvement District, whose mission is to promote increased occupancy in the 730+ lodging properties that are a part of the CBID constituency. WineCoastCountry.com promotes tourism to San Luis Obispo County's distinct unincorporated areas, including Avila Beach, Cambria, Cayucos, Los Osos, Nipomo, Oceano, San Simeon, and unincorporated San Luis Obispo, Arroyo Grande, and Morro Bay. For more information, call Cheryl Cuming at (805) 547-CBID (547-2243) or log onto WineCoastCountry.com.